SEO Strategies and Evolving Search Dynamics

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.

Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.

The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.

BrightonSEO April 2025 Talk Recommendations

Mark’s picks:

1. https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saas
2. https://brightonseo.com/talks/does-structured-data-markup-influence-eeat
3. https://brightonseo.com/talks/fake-eeat-until-you-make-eeat

Jack’s picks:

1. https://brightonseo.com/talks/data-driven-seo-a-framework-based-approach
2. https://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attention
3. https://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brands

Dr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithm

Chapters

00:00 Introduction

00:11 BrightonSEO Preparations and Excitement

01:40 Diving Adventures in Brighton

02:52 A Preview of Mark’s BrightonSEO Talk

07:37 Upcoming BrightonSEO Talks and Recommendations

08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer

09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama

11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel

12:58 Query Counting for SEO - Daniel Foley Carter

14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne

18:22 Moderating and Live Podcast Plans

19:48 Upcoming Show Floor Interviews and Live Podcast

20:21 Google's Frequent and Volatile Updates

21:34 Impact of AI on Search and Content

25:27 Challenges with AI Accuracy and Reliability

28:47 The Future of Personalized Search

38:38 Concluding Thoughts and Future Plans