Search with Candour - SEO podcast Maximise Your SEO with AI Agents: Insights from Tom Winter of SEO Wind
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Apr 28, 2025 Tom Winter, Chief Growth Officer and co-founder at SEO Wind, brings over a decade of SEO expertise to the table. He dives into how AI agents can transform SEO workflows, optimizing processes from keyword clustering to content creation. Tom discusses the balance between automation and human insight, tackling challenges in internal linking and reporting. He also shares exciting trends on the future of search and the role of AI in enhancing user experiences, making it clear there's a bright and innovative path ahead in digital marketing.
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Defining AI Agents in SEO
- AI agents tackle open-ended SEO tasks by accessing multiple tools dynamically.
- They shine where workflows are undefined and require creative problem-solving.
Use Workflows for Predictable Tasks
- Use workflows for routine, predictable SEO tasks like audits to maintain reliability.
- Apply AI agents only when no clear process exists and creativity is essential.
Automate Reporting with Workflows
- Automate tedious and repetitive SEO reporting with workflows using tools like make.com.
- This frees time for strategic human work while maintaining predictability.