Search with Candour - SEO podcast
Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO
Mar 24, 2025
Kaspar Szymanski, a former Google Search Quality Team member and co-founder of SearchBrothers.com, shares invaluable SEO insights for 2025. He emphasizes the importance of server logs in understanding Google’s behavior and the critical role of branding in SEO. Kaspar highlights the unique challenges small businesses face and warns against outdated practices like low-quality backlinks. The discussion also stresses a holistic approach to SEO, integrating user experience with technical strategies for lasting impact in a competitive digital landscape.
01:20:10
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Quick takeaways
- A successful SEO strategy in 2025 relies on a holistic approach that prioritizes product quality and user satisfaction over fleeting trends.
- Analyzing server logs provides critical insights for optimizing site performance and managing crawl budgets, yet remains underutilized by many businesses.
Deep dives
Understanding SEO in 2025
Key insights about the future of SEO focus on the realization that there is no magic formula for instant ranking improvements. The discussion highlights that while technical adjustments can help improve a website's visibility, they are not standalone solutions. Central to success is a business-centric approach that prioritizes product quality and user satisfaction over mere adherence to SEO trends. Businesses that strive to meet or exceed user expectations are better positioned to maintain organic search traffic in the long run.
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