Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO
Search with Candour - SEO podcast
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Navigating Technical SEO and Brand Visibility
This chapter explores the critical role of technical SEO in enhancing website performance and content discoverability. It emphasizes the importance of brand recognition, effective data analysis, and user experience in driving traffic and customer loyalty, while also recognizing the impact of search engine dynamics on indexing. The discussion warns against common SEO pitfalls and highlights the often-underestimated value of platforms like Bing in a well-rounded digital strategy.
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