Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO
Search with Candour - SEO podcast
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Navigating SEO for Diverse Businesses
This chapter examines the unique SEO challenges faced by large-scale websites versus small enterprises, emphasizing the need for tailored strategies. It discusses the importance of brand and product development over traditional SEO tactics for startups, warning against outdated practices like low-quality backlinks. The speakers advocate for the use of paid advertising in early business phases and highlight the necessity of focusing on long-term brand building amidst the complexities of search engine optimization.
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