Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025.
They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.
Links to follow Kaspar:
- Website: https://www.searchbrothers.com/
- LinkedIn: https://www.linkedin.com/in/kasparszymanski/
- Bluesky: https://bsky.app/profile/seozen.com
Links/resources:
- https://searchengineland.com/seo-noise-vs-signals-449671
- https://searchengineland.com/forget-pagerank-focus-on-ranking-437676
- https://searchengineland.com/why-server-logs-matter-for-seo-378199
- https://searchengineland.com/10-reasons-seo-just-like-fitness-260070
Chapters
00:00 Introduction
02:45 Sponsor: AlsoAsked
04:10 Welcome Kaspar Szymanski
05:38 Navigating Google Updates
12:11 The Role of Server Logs in SEO
20:28 Branding and SEO: A Crucial Connection
35:52 Leveraging Bing and Other Search Engines
38:43 Exploring Webmaster Tools and Alternatives
40:23 SEO Strategies for Small Businesses
42:45 The Risks and Rewards of Backlink Marketplaces
49:40 The Importance of a Holistic SEO Approach
59:21 Interdisciplinary Nature of SEO
01:15:04 Outro and Upcoming Episodes
