Kaspar Szymanski

Former senior member of the Google Search Quality Team and co-founder of SearchBrothers.com, a consultancy specializing in recovering websites from Google penalties.

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Mar 24, 2025 • 1h 20min

Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO

Kaspar Szymanski, a former Google Search Quality Team member and co-founder of SearchBrothers.com, shares invaluable SEO insights for 2025. He emphasizes the importance of server logs in understanding Google’s behavior and the critical role of branding in SEO. Kaspar highlights the unique challenges small businesses face and warns against outdated practices like low-quality backlinks. The discussion also stresses a holistic approach to SEO, integrating user experience with technical strategies for lasting impact in a competitive digital landscape.

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