Search with Candour - SEO podcast Optimising Content for LLMs: AI SEO Insights with Irina Papuc | Search With Candour
May 5, 2025
Irina Papuc, co-founder of Galactic Fed and former CERN employee, shares her expertise on crafting content for AI-driven search engines. She emphasizes the rise of authentic content and brand mentions, indicating a shift from traditional link-building practices. Irina discusses the evolving user expectations in AI search, the significance of trust and quality in SEO, and the implications of these changes for marketers. Tune in for actionable insights on navigating the future landscape of digital marketing!
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Prioritize Authentic Brand Voice
- Do not outsource your brand's authentic voice to AI tools or technologies.
- Focus on creating high-quality, authentic content rather than mass-producing AI-written articles.
Create Quality Content and Brand Mentions
- Focus on making amazing, helpful content with empathy for your readers.
- Boost your brand recognition with quality brand mentions to influence LLM visibility.
Future of AI Search Accuracy
- AI-generated answers may soon be more accurate than human error.
- Natural language interaction will increasingly dominate how we search and receive information.