The Evolution of EAT in AI Search Optimization

Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.

Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.

They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space.

Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.

Links to follow Irina Papuc

• https://yestheory.com/⁠ 

• https://bernardjhuang.com/ 

Chapters

00:00 Introduction

01:57 Meet Irina Papuc: Co-Founder of Galactic Fed

02:08 The Future of AI Search and LLMs

02:58 The Rise of Chat GPT and AI Search Engines

06:24 Optimising Content for AI Overviews

22:35 The Importance of Brand Mentions in AI

32:21 The Focus on Ad Revenue

32:44 Exploring Alternative Search Engines

34:01 The User Experience in Search

35:13 Google's Response to AI Competition

37:06 The Future of Search and Brand Loyalty

41:52 The Importance of Authenticity in Content Creation

52:13 Irina’s Recommendations

57:53 Outro