Irina Papuc

Co-founder of Galactic Fed, a fully remote digital marketing agency. She has a background in digital marketing and experience working at CERN on the Large Hadron Collider.

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May 5, 2025 • 1h

Optimising Content for LLMs: AI SEO Insights with Irina Papuc | Search With Candour

Irina Papuc, co-founder of Galactic Fed and former CERN employee, shares her expertise on crafting content for AI-driven search engines. She emphasizes the rise of authentic content and brand mentions, indicating a shift from traditional link-building practices. Irina discusses the evolving user expectations in AI search, the significance of trust and quality in SEO, and the implications of these changes for marketers. Tune in for actionable insights on navigating the future landscape of digital marketing!

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