AI in Content Creation: Challenges & Opportunities with Erika Varangouli

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Mar 17, 2025

Erika Varangouli, the Head of Branding at Riverside, dives into the world of AI in content creation. She discusses the challenge of standing out in a crowded market and emphasizes the importance of brand consistency and a unique voice. The conversation touches on the ethical considerations surrounding AI and its impact on SEO strategies. Erika shares her love for heavy metal music and reflects on some of her favorite sequels, blending humor with industry insights in a lively chat.

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ANECDOTE

Opeth in a Dungeon

Erika Varangouli saw Opeth in a dungeon-like venue in Athens, Greece.
Though the sound quality wasn't great, the atmosphere was incredible.

INSIGHT

Content Strategy Focus

Content strategies should prioritize long-term value and differentiation.
Blindly following trends or competitor strategies leads to a sea of similar content.

ADVICE

Standing Out From AI

Incorporate human elements like opinions and expertise to stand out from AI-generated content.
Be cautious of fake profiles and bios generated by AI, as they can hurt your brand.

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