In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli.
They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing.
The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends.
Plus, enjoy some banter about heavy metal gigs and what Erika thinks is the greatest movie sequel ever.
🎟️Get your free tickets for the live podcast:https://www.eventbrite.co.uk/e/1225103580789?aff=oddtdtcreator
Links to follow Erika:
👉Check out Riverside.fm: https://riverside.fm/
👉Follow Erika on LinkedIn: https://www.linkedin.com/in/varangouli/
👉Follow Erika on Bluesky: https://bsky.app/profile/finderika.bsky.social
Links to resources/references:
▶️ https://youtu.be/WrNWRHNfi1k?si=SLVlz68B5zDov9LM 📄 https://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeaways
🎧 https://www.podchaser.com/podcasts/sequelisers-524261/episodes/season-2-episode-8-godfather-p-24275030
00:00 Introduction
02:38 Live Podcast Announcement
04:29 Introducing Erika Varangouli
06:00 A Fun Chat: Metal Music and Personal Stories
15:09 The State of Content Strategies in 2025
33:45 The Changing Landscape of SEO and Content Creation
34:59 Google's Evolution and the Impact of AI
36:26 The Challenge of Creating Diverse Content
37:43 The Decline of Organic Click-Through Rates
38:42 The Future of SEO and Content Marketing
41:01 Balancing Brand Voice Across Channels
44:53 The Role of AI in Content Summarisation
47:03 The Importance of Brand Consistency
53:28 The Risks and Rewards of Brand Management
01:04:29 Conclusion
