Erika Varangouli

Erika Varangouli, the Head of Branding at Riverside, dives into the world of AI in content creation. She discusses the challenge of standing out in a crowded market and emphasizes the importance of brand consistency and a unique voice. The conversation touches on the ethical considerations surrounding AI and its impact on SEO strategies. Erika shares her love for heavy metal music and reflects on some of her favorite sequels, blending humor with industry insights in a lively chat.

Erika Varangouli, head of Branded Content at Riverside.fm, shares her expertise on evaluating SEO performance. She discusses the importance of setting realistic expectations and the need for clear communication between clients and SEO professionals. Drawing on real-world examples, including insights from a small pizzeria, Erika emphasizes collaborative strategies for prioritizing SEO tasks. The conversation also highlights the necessity of regular reporting and actionable insights to ensure both parties are aligned on goals.