Search Off the Record
How do I know if my SEO is doing a good job?
Sep 19, 2024
Erika Varangouli, head of Branded Content at Riverside.fm, shares her expertise on evaluating SEO performance. She discusses the importance of setting realistic expectations and the need for clear communication between clients and SEO professionals. Drawing on real-world examples, including insights from a small pizzeria, Erika emphasizes collaborative strategies for prioritizing SEO tasks. The conversation also highlights the necessity of regular reporting and actionable insights to ensure both parties are aligned on goals.
37:17
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Quick takeaways
- Evaluating SEO effectiveness requires proactive inquiries about performance metrics and maintaining structured communication with the agency.
- Establishing a strong client-agency relationship is essential, focusing on tailored strategies based on unique business goals and ongoing dialogue.
Deep dives
Understanding SEO Agency Performance
Evaluating the effectiveness of an SEO agency hinges on having the right questions and benchmarks in place. A key point discussed is the importance of understanding what an SEO is doing and how it aligns with business goals. Clients should proactively inquire about the performance metrics, such as organic traffic and keyword rankings, rather than accepting vague assurances. The focus should be on having a structured communication framework where agencies provide regular updates and reports that reflect their activities and results.
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