The Big Story
AdExchanger
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Episodes
Mentioned books
Apr 4, 2024 • 40min
Ad Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
Mar 28, 2024 • 31min
Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
Mar 22, 2024 • 34min
Goodbye, Outstream: The Digital Video Classification Shakeup - E285
Exploring new video ad classifications, impact on revenue with Google standards, challenges for video ad tech firms. Using GPTs for contextual targeting in digital ads. Implications of European AI Act on business and advertising worldwide.
Mar 14, 2024 • 38min
MFA: The A Is For Arbitrage … And Adalytics - E284
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.
Mar 7, 2024 • 30min
Privacy Sandbox Isn’t Passing The Test - E283
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
Feb 29, 2024 • 31min
When Generative AI Makes The Ad
Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.
Feb 22, 2024 • 37min
When Walled Gardens Collide - E281
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.
Feb 15, 2024 • 33min
The Temu Bowl - E280
After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.
Feb 7, 2024 • 38min
Finding Holes In The Privacy Sandbox - E279
The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality.
Feb 1, 2024 • 34min
The Stages Of Cookie Grief - E278
The podcast discusses the ad tech industry's response to the death of third-party cookies, including the stages of grief. It also covers key takeaways from the FTC's AI tech summit, emerging trends in digital marketing, data privacy, harm caused by social media, the shift to CTV advertising, and competition concerns in the generative AI space.
