The Big Story

Explore the evolving landscape of cookie consent as Google revises its policies in Chrome. Experts delve into the implications for marketers and the ethical dilemmas of data privacy. The role of AI and ID bridging is hotly debated, revealing conflicting views between publishers and buyers. Uncover the controversies surrounding new tracking methods and regulatory compliance while navigating complex consent models. Amid lighthearted moments, the discussion sheds light on the pressing need for transparency in digital advertising.

Google's reversal on third-party cookies, impact on digital marketing. ID bridging in programmatic advertising, industry secrecy. Privacy risks of third-party cookies, societal implications. Apple and Google's privacy scrutiny, political influence. Google's ambiguous consent strategy for targeted ads.

We set the scene for Google's upcoming antitrust trial in September, including details from the recently released witness list, a who's who of the ad tech world.

For our 300th episode, we do a post-mortem (don't do a brand safety block on us for using this term!) on Oracle's ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

At the Cannes Lions, generative AI applications were a highlight, showcasing AI's impact on advertising. Discussions delved into retail media strategies and cookie conspiracy theories, offering a peek into the evolving landscape of the advertising industry.

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Discussing the move from efficiency to curation to ranking top publishers. Seedtag acquires Beachfront in a deal reflecting CTV and privacy trends. Industry reactions to The Trade Desk's SP500+ product and defining premium content online.

Exploring the shift towards curated and high-quality digital marketing experiences, the rise of curation in data management platforms, audience identification in advertising, revenue generation tactics using subdomains, and the closure of Content IQ amid industry scrutiny.

Topics discussed include measuring incrementality and attribution challenges in digital advertising, the rise of AI content generation, insights from a retail media summit, and industry challenges and wastage in marketing practices. Highlights include CTV's significance, the state of commerce media, and programmatic transparency issues.