From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new AI features.

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.

If you thought ad tech was technically tricky, listen to this saga, in which too-short timeouts in an identity wrapper put publishers in peril.

With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care marketing.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie tech.

What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington D.C. Plus: the effects of ATT, nearly two years later.

TikTok CEO Shou Chew is no Zuck. The social media app activated a fan army after congressional hearings last week. Plus: State laws are emerging to protect kids from social media, which could squeeze the ad ecosystem.

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.