The Big Story

Retreat To MMM

Apr 18, 2024
The podcast discusses the resurgence of Media Mix Modeling in advertising, focusing on Google's Meridian. It also explores the rise of shoppable TV, T-commerce, and the challenges faced by platforms. The chapters cover topics like the impact of walled gardens, solutions for video content production, and innovations in T-commerce and shoppable TV experiences.
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Episode notes
1
Intro
00:00 • 3min
2
Rising Popularity of Mixed Modeling in Advertising Industry
02:49 • 16min
3
Discussing the impact of walled gardens on advertising transparency and the importance of mixed modeling
18:43 • 4min
4
Challenges and Solutions in Video Content Production for Publishers
22:36 • 3min
5
Exploring T-Commerce and Shoppable TV Innovations
25:45 • 15min
6
Exploring the Connection Between TV Viewing and Food Delivery Services
40:51 • 2min