
Retreat To MMM
The Big Story
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Exploring the Connection Between TV Viewing and Food Delivery Services
This chapter explores the idea of incorporating fast food and delivery services like DoorDash into TV watching through a remote. It discusses the potential for shoppable ad experiences, QR codes on TV, and a clever ad by Charmin Ultra Strong, concluding with a mention of the sponsor Xco providing video management and monetization solutions.
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