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Retreat To MMM
The Big Story
Intro
Explore the latest developments in Media Mix Modeling (MMM) in digital marketing, featuring a deep dive into Google's Meridian MMM product and its machine learning capabilities. Insights are shared on the significance of T-commerce and Shopable TV, with a focus on the influence of key players like Amazon and Walmart.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode