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15min chapter
Retreat To MMM
The Big Story
Exploring T-Commerce and Shoppable TV Innovations
The chapter delves into the concept of T-commerce where purchases are made on a different device while viewing TV, contrasting it with shoppable TV experiences. It discusses the challenges and future possibilities of integrating purchases with TV viewing, highlighting the role of QR codes and potential innovations in shoppable TV ads.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode