The Big Story

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

The podcast dives into the turbulent advertising industry, revealing how AI and mergers reshape strategies. It highlights the tension between the need for transparency and its paradoxical nature in agency earnings. The conversation touches on challenges in creative advertising, driven by AI's intrusion, and discusses audience insights from a streaming platform. Listeners get a glimpse into the competitive CTV landscape, addressing workforce changes and the overwhelming influx of new AI tools. Humor blends with sharp analysis as they navigate these complex dynamics.

Joanna Gerber and Victoria McNally, both Associate Editors at AdExchanger, dive into the significant legal fallout for Healthline over unauthorized use of sensitive health data, resulting in a hefty fine. They tackle the ethical implications of targeted advertising and the challenges of compliance with the CCPA. The discussion touches on the disruptive role of AI in publishing, the evolving frameworks for advertising contracts, and the need for a balance between privacy and monetization in a rapidly changing digital landscape.

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.