The Big Story
AdExchanger
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Episodes
Mentioned books
Dec 11, 2025 • 40min
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
Dec 4, 2025 • 42min
The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
Nov 19, 2025 • 36min
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
Nov 13, 2025 • 44min
Yearning For Earnings
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
Nov 6, 2025 • 32min
APIs FTW, But IPs Are TBD
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
Oct 30, 2025 • 34min
The Power of Prebid
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
Oct 23, 2025 • 47min
Rest In Privacy, Sandbox
Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).
Oct 16, 2025 • 42min
Prebid, Meet OpenAds
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
Oct 10, 2025 • 35min
The Trade Desk's Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.
Oct 2, 2025 • 32min
The Big Story LIVE: AI Unleashed
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
