The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Latest episodes
Sep 7, 2023 • 48min
No Reason For Negativity - E259
While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.
Aug 24, 2023 • 40min
Grownup Ads Have Infiltrated Kids’ Spaces On YouTube - E258
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.
Aug 17, 2023 • 36min
The Squeeze on Streaming - E257
Streaming services raise prices to win subscribers and impact on ad tech. Difficulties of data transfer between Europe and the US, privacy themes. Relationship between ad revenue and streaming subscriber growth. Focus on consent and adequacy in data privacy. Revenue per user in different regions, impact of Apple's ATT prompt. Intersection of data privacy and antitrust. Likelihood of more state privacy laws emerging.
Aug 10, 2023 • 25min
New Beginnings
Is the ad tech freeze starting to thaw? The tides may be changing after a private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
Aug 3, 2023 • 31min
We’re Going On A Treasure Hunt
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led to CTV advertisers landing premium inventory for a song.
Jul 27, 2023 • 35min
The Downstream Effects Of MediaMath Bankruptcy - E254
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus, Twitter rebrands to X.
Jul 20, 2023 • 32min
YouTube’s Proclivity For The Opaque - E253
We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply.
Jul 13, 2023 • 39min
MediaMath’s Bankruptcy Fallout - E252
Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech.
Jun 29, 2023 • 42min
Just Give Me Transparency, Already - E251
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies:
Jun 22, 2023 • 41min
Candid Cannes - E250
"How did they let us into this thing?" After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising's networking festival, set against the backdrop of White Lotus and Below Deck.
