The Big Story
AdExchanger
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
Episodes
Mentioned books
Nov 2, 2023 • 40min
Commerce Media Flywheel - E267
As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.
Oct 26, 2023 • 44min
Simmering Frustrations In Publisher Land - E266
The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.
Oct 19, 2023 • 43min
The Sorta SSP - E265
Yahoo Backstage is a “sorta SSP” that’s emblematic of a larger SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools that are changing how marketers buy digitally, from ACOS to TROAS to cost capping.
Oct 13, 2023 • 41min
The FTC Is Keeping An Eye On AI
Scam ads featuring AI-generated celebrities are catching the FTC’s attention. Hear what the creator economy fears about generative AI. Plus: the latest on the US v. Google trial.
Oct 6, 2023 • 39min
Google’s Quarter-Life Crisis - E263
Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.
Sep 29, 2023 • 33min
The One With The Programmatic IO Recap - E262
The AdExchanger editorial team recaps what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
Sep 21, 2023 • 37min
Quitting Over The Trust Deficit - E261
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.
Sep 14, 2023 • 30min
Why MMM Is Back In Fashion - E260
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?
Sep 7, 2023 • 48min
No Reason For Negativity - E259
While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.
Aug 24, 2023 • 40min
Grownup Ads Have Infiltrated Kids’ Spaces On YouTube - E258
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.
