The Big Story
The Stages Of Cookie Grief - E278
Feb 1, 2024
The podcast discusses the ad tech industry's response to the death of third-party cookies, including the stages of grief. It also covers key takeaways from the FTC's AI tech summit, emerging trends in digital marketing, data privacy, harm caused by social media, the shift to CTV advertising, and competition concerns in the generative AI space.
33:35
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Quick takeaways
- The ad tech industry is entering the bargaining stage after going through denial and anger over the death of third-party cookies.
- The FTC's AI Summit highlighted concerns about the consolidation of power and resources in generative AI, emphasizing the need for fair competition and addressing privacy and consumer protection.
Deep dives
Key Changes in Digital Marketing and Media in 2024
Key changes in the digital marketing and media landscape in 2024 include the implementation of Google's third-party cookie deprecation plan and the rise of third-party cookie alternatives. The industry is also experiencing the transformative impact of generative AI on platforms and publishers. Regulators are taking action against the ad industry's use of consumer data, and advertisers are navigating strategies for emerging media channels while established channels undergo revision.
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