The Big Story Measuring Muck - E293
May 16, 2024
Exploring the risks of fraudulent activities in programmatic marketing, shift from third-party measurement firms, challenges faced by ad verification providers, The Trade Desk's transition, traffic anomalies in the supply chain, manipulative practices in the online publishing industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Evolving Landscape of Ad Verification Companies
02:58 • 9min
Navigating the Conundrum of Ad Verification
12:18 • 4min
Shift from Open to Premium Internet and Trade Desk Strategies
16:26 • 4min
Uncovering Traffic Anomalies and Exploitative Practices in the Programmatic Supply Chain
20:52 • 2min
Unveiling the Dark Side of Online Publishing Industry
23:22 • 13min