Unveiling the Dark Side of Online Publishing Industry

Exploring the manipulative practices in the online publishing industry, this chapter reveals how some companies inflate ad bids by manipulating data and IDs. It sheds light on the desperation of publishers to generate revenue, leading them into fraudulent activities under the guise of guaranteed revenue offers. The discussion also delves into the challenges faced by publishers in competing for ad revenue amidst the prevalence of low-quality content on social media platforms.