The Big Story

Goodbye, Outstream: The Digital Video Classification Shakeup - E285

Mar 22, 2024
Exploring new video ad classifications, impact on revenue with Google standards, challenges for video ad tech firms. Using GPTs for contextual targeting in digital ads. Implications of European AI Act on business and advertising worldwide.
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1
Intro
00:00 • 2min
2
New Guidelines for Video Ad Experiences Classification and Impact on Revenue
02:24 • 14min
3
Navigating Changes in Video Inventory Classification and Its Impact on Players in the Digital Advertising Ecosystem
16:05 • 4min
4
Enhancing Contextual Targeting in Digital Advertising with GPTs
20:34 • 7min
5
European AI Regulation: Impact on Business and Advertising
27:13 • 7min