The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup - E285
Mar 22, 2024
Exploring new video ad classifications, impact on revenue with Google standards, challenges for video ad tech firms. Using GPTs for contextual targeting in digital ads. Implications of European AI Act on business and advertising worldwide.
34:19
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Quick takeaways
- New video classifications impact ad inventory valuation, replacing outstream placements.
- AI technologies like GPTs enhance contextual targeting, necessitating compliance with evolving regulations and privacy standards.
Deep dives
Video Ad Placement Classification Guidelines
The podcast explores the complexities of classifying video ad placements on publisher sites. Buyers had to adjust their understanding of in-stream and out-stream video definitions following the changes by the IAB Tech Lab. New classifications like 'no content standalone' and 'accompanying content' aim to differentiate video content types on websites, impacting how buyers value ad inventory.
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