Navigating Changes in Video Inventory Classification and Its Impact on Players in the Digital Advertising Ecosystem

Exploring the possible effects on buyers, publishers, and video ad tech companies due to changes in classifying inventory, including shifts in bidding strategies, CPM rates, revenue generation, and the move towards in-stream classification. The chapter also discusses the challenges faced by video ad tech firms in adapting to these new guidelines and producing higher-quality video content for in-stream classification.