4min chapter

The Big Story cover image

Goodbye, Outstream: The Digital Video Classification Shakeup - E285

The Big Story

CHAPTER

Navigating Changes in Video Inventory Classification and Its Impact on Players in the Digital Advertising Ecosystem

Exploring the possible effects on buyers, publishers, and video ad tech companies due to changes in classifying inventory, including shifts in bidding strategies, CPM rates, revenue generation, and the move towards in-stream classification. The chapter also discusses the challenges faced by video ad tech firms in adapting to these new guidelines and producing higher-quality video content for in-stream classification.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode