New Guidelines for Video Ad Experiences Classification and Impact on Revenue

Discussion on the new guidelines for classifying video ad experiences in the digital landscape, including in-stream, accompanying content, and out-stream categories. The chapter explores the introduction of the video.plcmt field in openRTB vid requests and the implications for publishers and SSPs. It also touches on the anticipated impact of Google adopting these standards on inventory pricing and how the reclassification of in-stream content might affect revenue for publishers.