The Big Story

The Shrinking Open Web

May 30, 2024
Exploring the shift towards curated and high-quality digital marketing experiences, the rise of curation in data management platforms, audience identification in advertising, revenue generation tactics using subdomains, and the closure of Content IQ amid industry scrutiny.
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Episode notes
1
Introduction
00:00 • 3min
2
Exploring Curated Deals and Curation Strategies in Advertising Industry
02:30 • 4min
3
The Rise of Curation in Data Management Platforms
06:45 • 9min
4
Exploring Audience Identification and ID Bridging in Advertising
15:47 • 3min
5
Exploring Publisher Subdomains and MFA Tactics for Revenue Generation
18:58 • 2min
6
Unraveling the Closure of Content IQ
21:21 • 19min