The Shrinking Open Web
The Big Story
Exploring Curated Deals and Curation Strategies in Advertising Industry
Exploring curated deals in the ad industry and the contrasting strategies of DSPs and SSPs like The Trade Desk, MediaMath, Microsoft Advertising Xander, and Pubmatic. DSPs rely on third-party cookies, while SSPs utilize publisher first-party data for ad impressions matching buyer preferences.
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