The Big Story
Ranking The Open Web - E296
Jun 6, 2024
Discussing the move from efficiency to curation to ranking top publishers. Seedtag acquires Beachfront in a deal reflecting CTV and privacy trends. Industry reactions to The Trade Desk's SP500+ product and defining premium content online.
41:33
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Quick takeaways
- SeedTag acquires Beachfront to expand CTV business with established relationships.
- The Trade Desk's SP 500 Plus list reshapes open web towards premium content with transparency metrics.
Deep dives
SeedTag's Acquisition of Beechfront Media
SeedTag, a contextual ad platform with roots in Spain and recently expanding to the US, acquired Beechfront Media, a video and TV company based in Florida. Despite the differing focuses, this acquisition aimed at expanding SeedTag's CTV business by leveraging Beechfront's established relationships with programmers, facilitating quicker market entry and relationship building.
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