Ranking The Open Web - E296

Jun 6, 2024

Discussing the move from efficiency to curation to ranking top publishers. Seedtag acquires Beachfront in a deal reflecting CTV and privacy trends. Industry reactions to The Trade Desk's SP500+ product and defining premium content online.

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Seed Tag's Acquisition of Beachfront and Expansion into CTV

03:14 • 13min

Significance of Data in Advertising: Measurement, Targeting, and Evolution of Affiliate Marketing

Perception and Impact of Publisher Rankings by The Trade Desk

24:30 • 15min

The Impact of Curated Audience Lists in Digital Advertising