Seed Tag's Acquisition of Beachfront and Expansion into CTV

The chapter explores Seed Tag's acquisition of Beachfront, a video-focused SSP, delving into the strategic move to gain pre-established relationships in the CTV space, and the expansion of Seed Tag into the US market. It discusses the rise of CTV businesses, predictive advertising based on audience patterns, privacy-conscious contextual advertising, and challenges faced by TV buyers in obtaining show-level data while maintaining individual privacy.