The Big Story
Cannes Lions, Generative AI Edition
Jun 20, 2024
At the Cannes Lions, generative AI applications were a highlight, showcasing AI's impact on advertising. Discussions delved into retail media strategies and cookie conspiracy theories, offering a peek into the evolving landscape of the advertising industry.
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Quick takeaways
- Generative AI tools by Google, Meta, and Amazon dominate ads at Cannes Lions for enhanced creativity and ad performance.
- Industry focus at Cannes Lions extends beyond generative AI to encompass privacy concerns, cookie deprecation, and retail media developments.
Deep dives
Generative AI's Impact on Advertising Industry
Generative AI technologies are making waves at CAN, with tools like Google, Meta, and Amazon ads offering generative AI options for ad creatives. Media and ad tech professionals are exploring ways to streamline workflows and enhance ad performance through automated bidding and creative innovation.
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