The Big Story

Cannes Lions, Generative AI Edition

Jun 20, 2024
At the Cannes Lions, generative AI applications were a highlight, showcasing AI's impact on advertising. Discussions delved into retail media strategies and cookie conspiracy theories, offering a peek into the evolving landscape of the advertising industry.
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1
Intro
00:00 • 3min
2
Exploring the Role of Generative AI and Ad Performance at Cannes Lions
02:33 • 5min
3
Evolution of Technology and AI in Creative and Media Industries
07:05 • 9min
4
Exploring Affiliate Marketing at Awin
16:21 • 2min
5
Facilitating Partnerships for Driving Traffic and Conversions
18:15 • 3min
6
Exploring Online Advertising Evolution and the Retail Media Landscape
20:50 • 5min
7
Evolution of Data Logics and Challenges in the Retail Media Industry
25:37 • 12min
8
Exploring Prioritization, Privacy Solutions, and Acquisitions in the Tech Industry
37:23 • 3min