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12min chapter
Cannes Lions, Generative AI Edition
The Big Story
Evolution of Data Logics and Challenges in the Retail Media Industry
The chapter explores the evolution of data logics and their role in shaping the retail media landscape. It highlights the challenges of industry fragmentation and the push for a centralized platform for advertisers. Discussions also touch on transparency issues, site selection dilemmas for marketers, and the importance of industry standards in digital advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode