Evolution of Technology and AI in Creative and Media Industries

The chapter explores the transformation of the Cannes Lions festival with a growing presence of technology and ad tech platforms, predicting a future where AI integration supports creativity and media collaboration. Discussions with Code and Theory emphasize leveraging text for creative work, comparing the state of AI to the dial-up internet era. Insights from Amazon ads reflect on advancements in AI-generated content and the challenges and potentials of applying generative AI in creative fields, emphasizing the importance of unique data inputs and collaborative AI-human efforts in enhancing creativity.