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5min chapter
Cannes Lions, Generative AI Edition
The Big Story
Exploring Online Advertising Evolution and the Retail Media Landscape
Exploring the shift in ad spends towards big tech platforms, A-WIN's approach to advertising customization, and contrasting perspectives on the growth of retail media including players like United, Chase, Ibotta, Kroger, Instacart, and Expedia. The closure of Oracle advertising is also discussed as a significant point in this chapter.
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