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The Big Story
The Third-Party Cookie Pardon - E302
Jul 24, 2024
Google's reversal on third-party cookies, impact on digital marketing. ID bridging in programmatic advertising, industry secrecy. Privacy risks of third-party cookies, societal implications. Apple and Google's privacy scrutiny, political influence. Google's ambiguous consent strategy for targeted ads.
36:02
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Quick takeaways
- Google shifts to a consent-based model for third-party cookies, raising implementation uncertainties.
- Industry anticipates challenges with privacy sandbox impacts, regulator collaboration, and revenue streams.
Deep dives
Google's Decision on Third-Party Cookies Reversal
Google announced a reversal in its decision to remove third-party cookies from Chrome, opting for a consent-based approach resembling Apple's app tracking transparency. Despite industry skepticism toward Google's initial cookie removal plans, the shift to a user-choice focus raises questions around the actual implementation and implications. The announcement lacks specific details on the new interface, creating uncertainty about its presentation to users and potential regulator responses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode