The Big Story The Third-Party Cookie Pardon - E302
Jul 24, 2024
Google's reversal on third-party cookies, impact on digital marketing. ID bridging in programmatic advertising, industry secrecy. Privacy risks of third-party cookies, societal implications. Apple and Google's privacy scrutiny, political influence. Google's ambiguous consent strategy for targeted ads.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Google's Shift Away From Third-Party Cookies
02:01 • 16min
ID Bridging and Industry Secrecy in Programmatic Advertising
17:43 • 2min
Third-Party Cookies: Privacy Risks and Societal Implications
19:26 • 10min
Analyzing Apple and Google's Scrutiny Over Privacy and Political Influence
29:08 • 2min
Google's Ambiguous Consent Strategy for Targeted Ads
30:59 • 5min