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The Third-Party Cookie Pardon - E302

The Big Story

CHAPTER

ID Bridging and Industry Secrecy in Programmatic Advertising

This chapter explores the emergence of ID bridging following an investigation by Chrome's 1% testing group, leading to a revelation about the placement of cookie IDs in the programmatic protocol. It also sheds light on the clandestine nature of the industry operations and the ramifications of increased transparency.

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