Google's Shift Away From Third-Party Cookies

The chapter delves into Google's announcement about moving away from third-party cookies in Chrome, focusing on creating a user choice-centered browsing experience. It discusses the potential impact on privacy, ad tech platforms, and publisher monetization, along with Google's interactions with regulators and the challenges faced by the ad tech industry. The chapter concludes with Google delaying the cookie deprecation timeline to address concerns before implementation, prompting a discussion on user behavior and possible alternatives to third-party cookies.