The Looming Question Of Cookie Consent

Explore the evolving landscape of cookie consent as Google revises its policies in Chrome. Experts delve into the implications for marketers and the ethical dilemmas of data privacy. The role of AI and ID bridging is hotly debated, revealing conflicting views between publishers and buyers. Uncover the controversies surrounding new tracking methods and regulatory compliance while navigating complex consent models. Amid lighthearted moments, the discussion sheds light on the pressing need for transparency in digital advertising.