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5min chapter
The Looming Question Of Cookie Consent
The Big Story
The Controversy of AI Integration and ID Bridging in Marketing
This chapter examines the role of AI technology in marketing solutions, focusing on ID bridging and its implications for data management. It highlights the contrasting views of publishers seeking revenue and buyers concerned about ethical advertising practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode