11min chapter

The Big Story cover image

The Looming Question Of Cookie Consent

The Big Story

CHAPTER

Navigating Ethical Dilemmas in Digital Advertising

This chapter addresses the ethical complexities of identity bridging in digital advertising, focusing on issues like frequency capping and privacy concerns related to data re-identification. It highlights the contrasting perspectives within the industry and the challenges faced by advertisers in ensuring user consent and transparency in ad tech practices.

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