The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.  

Yahoo Backstage is a “sorta SSP” that’s emblematic of a larger SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools that are changing how marketers buy digitally, from ACOS to TROAS to cost capping.

Scam ads featuring AI-generated celebrities are catching the FTC’s attention. Hear what the creator economy fears about generative AI. Plus: the latest on the US v. Google trial.

Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.

The AdExchanger editorial team recaps what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.

Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.

Streaming services raise prices to win subscribers and impact on ad tech. Difficulties of data transfer between Europe and the US, privacy themes. Relationship between ad revenue and streaming subscriber growth. Focus on consent and adequacy in data privacy. Revenue per user in different regions, impact of Apple's ATT prompt. Intersection of data privacy and antitrust. Likelihood of more state privacy laws emerging.