The Big Story

James Hersher, a Senior Editor at AdExchanger, brings his deep insights into the ad tech industry. He delves into the rising tension between The Trade Desk and independent ad tech firms, discussing the implications of its market dominance and initiatives like Open Path. The conversation shifts to Advertising Week, highlighting AI's future and a lighthearted Ad Tech Jeopardy game. Hersher also addresses Google's evolving cookie policy, emphasizing transparency and privacy challenges in the landscape.

It's a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

Hear what the ad tech industry is saying about Google's antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

After eight days of the antitrust trial, who's in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Andrew Casale, CEO of Index Exchange, recently took the stand in the groundbreaking antitrust trial against Google, accompanied by Allison Schiff, a courtroom reporter for AdExchanger. They dissect the trial's implications for the ad tech landscape and highlight Google's 'LastLook' practices that may distort competition. Expect insights on the courtroom dynamics, the complexities of programmatic advertising, and the challenges faced by journalists covering the case. Casale reveals his experiences as a witness, diving into the intricate relationships and market definitions that define the digital advertising world.

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it's ready to build your media plan.

Just two weeks before Google's antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what's ahead as header bidding goes to the stand.

Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.

Discover how Publicis is transforming into a tech-driven agency and the implications for brand safety amid recent industry changes. Delve into the impact of a significant lawsuit on marketers and the shift towards AI and automation in advertising. Explore the complexities of ad tech, client transparency, and the need for robust data management. Understand the ongoing challenges of content moderation and legal issues in social media that reshape advertisers' trust and revenue dynamics. It's a deep dive into the evolving landscape of marketing and technology.

Google is a monopolist. We bring on a guest that's both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.