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The Big Story
The VC POV - E306
Aug 22, 2024
Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.
42:22
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Quick takeaways
- Investors prioritize startups with strong teams and clear visions, focusing on how they can add value to their growth.
- The shift towards attention metrics reflects a demand for reliable advertising effectiveness measures, driven by marketers facing media fragmentation.
Deep dives
Investment Criteria in Ad Tech
Key factors for evaluating ad tech startups include the quality of the team, the clarity of their vision, and their potential for traction. Investors prioritize working with a strong team capable of navigating the challenges of startup life, alongside a compelling vision that aligns with market demands. As startups mature, considerations shift towards product development and revenue generation. Importantly, investors also seek to discern how they can add value to the company, leveraging their networks and experience to support the startup's growth.
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