Harriet Dernford-Smith
Chief Operating Officer of Adverity, discussing key changes in data management needs and the impact of AI.
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Aug 22, 2024 • 42min
The VC POV - E306
Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.
