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Eric Franchi
Co-host of the podcast and frequent ad-tech practitioner/analyst who contributes technical context and moderates discussion alongside the lead host.
Best podcasts with Eric Franchi
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Aug 22, 2024
• 42min
The VC POV - E306
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Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.
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