Eric Franchi

In this insightful discussion, Eric Franchi, a seasoned venture investor with a knack for fundraising strategies, shares essential advice for founders. He highlights the importance of warm intros and building a solid reputation to enhance fundraising efforts. Eric emphasizes crafting a concise pitch deck and knowing the right questions to ask VCs. He also warns against strategies like creating false urgency or showcasing premature exit plans that can backfire. Most importantly, he encourages resilience in the face of rejection, framing each 'no' as a learning opportunity.

Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.