

Agency Ad Tech - E305
Aug 15, 2024
Discover how Publicis is transforming into a tech-driven agency and the implications for brand safety amid recent industry changes. Delve into the impact of a significant lawsuit on marketers and the shift towards AI and automation in advertising. Explore the complexities of ad tech, client transparency, and the need for robust data management. Understand the ongoing challenges of content moderation and legal issues in social media that reshape advertisers' trust and revenue dynamics. It's a deep dive into the evolving landscape of marketing and technology.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Navigating Brand Safety and the Shift to Tech in Advertising
02:41 • 3min
Navigating the Ad Tech Landscape
05:15 • 17min
Evolving Data Management in Marketing
21:49 • 3min
Navigating Data Integrity and AI in Marketing
24:25 • 4min
Navigating Brand Safety in Controversial Times
28:17 • 15min
Navigating Legal Challenges and Advertiser Trust in Social Media
43:05 • 3min