Navigating Brand Safety in Controversial Times

This chapter examines the ongoing legal actions involving a social media platform and organizations focused on content moderation amid claims of bias and evolving perceptions. It discusses the impact of brand safety on advertisers and publishers, highlighting a significant drop in revenue for certain platforms due to content-related advertiser withdrawals. The conversation underscores the complexities of how advertising practices interplay with free speech, misinformation, and the ideological implications of brand safety decisions on diverse media narratives.