The Big Story

Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.

Discover how Publicis is transforming into a tech-driven agency and the implications for brand safety amid recent industry changes. Delve into the impact of a significant lawsuit on marketers and the shift towards AI and automation in advertising. Explore the complexities of ad tech, client transparency, and the need for robust data management. Understand the ongoing challenges of content moderation and legal issues in social media that reshape advertisers' trust and revenue dynamics. It's a deep dive into the evolving landscape of marketing and technology.

 Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

Explore the evolving landscape of cookie consent as Google revises its policies in Chrome. Experts delve into the implications for marketers and the ethical dilemmas of data privacy. The role of AI and ID bridging is hotly debated, revealing conflicting views between publishers and buyers. Uncover the controversies surrounding new tracking methods and regulatory compliance while navigating complex consent models. Amid lighthearted moments, the discussion sheds light on the pressing need for transparency in digital advertising.

Google's reversal on third-party cookies, impact on digital marketing. ID bridging in programmatic advertising, industry secrecy. Privacy risks of third-party cookies, societal implications. Apple and Google's privacy scrutiny, political influence. Google's ambiguous consent strategy for targeted ads.

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

At the Cannes Lions, generative AI applications were a highlight, showcasing AI's impact on advertising. Discussions delved into retail media strategies and cookie conspiracy theories, offering a peek into the evolving landscape of the advertising industry.

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.