The Big Story

In this discussion, Nikhil Lai, a Senior Analyst at Forrester, shares insights from his latest report on creative ad tech, revealing the growing divide between creative directors and performance marketers. He emphasizes the role of generative AI in revolutionizing ad production and the need for collaboration in the industry. Meanwhile, Antonio Miller from Activision Blizzard Media dives into how gaming enhances consumer engagement through immersive attention metrics, uncovering the unique marketing opportunities present in the gaming landscape.

The podcast dives into the rise and implications of curation in programmatic buying. It critiques whether curation is just a rebranded ad network and explores its potential to either save or harm the open web. Discussions reveal challenges for small publishers and the shift to subscriber models. It also highlights millennials' preference for text over visual content, raising questions about engagement. Ultimately, the conversation emphasizes the need for transparency and genuine value in curated advertising strategies.

James Hersher and Anthony Vargas dive into the fascinating world of Amazon Ads straight from the Unboxed conference in Austin. They discuss Amazon's innovative ad tech developments, including the Performance Plus product, positioning it against competitors like Google and Facebook. The duo also sheds light on the ongoing battle between brand safety and news publishers, highlighting challenges faced by outlets, particularly during politically charged times. Their insights reveal a complex landscape for future advertising strategies.

James Hersher, a Senior Editor at AdExchanger, brings his deep insights into the ad tech industry. He delves into the rising tension between The Trade Desk and independent ad tech firms, discussing the implications of its market dominance and initiatives like Open Path. The conversation shifts to Advertising Week, highlighting AI's future and a lighthearted Ad Tech Jeopardy game. Hersher also addresses Google's evolving cookie policy, emphasizing transparency and privacy challenges in the landscape.

 It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Andrew Casale, CEO of Index Exchange, recently took the stand in the groundbreaking antitrust trial against Google, accompanied by Allison Schiff, a courtroom reporter for AdExchanger. They dissect the trial's implications for the ad tech landscape and highlight Google's 'LastLook' practices that may distort competition. Expect insights on the courtroom dynamics, the complexities of programmatic advertising, and the challenges faced by journalists covering the case. Casale reveals his experiences as a witness, diving into the intricate relationships and market definitions that define the digital advertising world.

 Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.