The Big Story

For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

At the Cannes Lions, generative AI applications were a highlight, showcasing AI's impact on advertising. Discussions delved into retail media strategies and cookie conspiracy theories, offering a peek into the evolving landscape of the advertising industry.

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Discussing the move from efficiency to curation to ranking top publishers. Seedtag acquires Beachfront in a deal reflecting CTV and privacy trends. Industry reactions to The Trade Desk's SP500+ product and defining premium content online.

Exploring the shift towards curated and high-quality digital marketing experiences, the rise of curation in data management platforms, audience identification in advertising, revenue generation tactics using subdomains, and the closure of Content IQ amid industry scrutiny.

Topics discussed include measuring incrementality and attribution challenges in digital advertising, the rise of AI content generation, insights from a retail media summit, and industry challenges and wastage in marketing practices. Highlights include CTV's significance, the state of commerce media, and programmatic transparency issues.

Exploring the risks of fraudulent activities in programmatic marketing, shift from third-party measurement firms, challenges faced by ad verification providers, The Trade Desk's transition, traffic anomalies in the supply chain, manipulative practices in the online publishing industry.

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.