Exploring new video ad classifications, impact on revenue with Google standards, challenges for video ad tech firms. Using GPTs for contextual targeting in digital ads. Implications of European AI Act on business and advertising worldwide.

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn’t been matched in reality.

The podcast discusses the ad tech industry's response to the death of third-party cookies, including the stages of grief. It also covers key takeaways from the FTC's AI tech summit, emerging trends in digital marketing, data privacy, harm caused by social media, the shift to CTV advertising, and competition concerns in the generative AI space.

Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.

This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to Earth.